This project was built to communicate more than a process—it was about sharing a mindset.

Working with Ambient Inks, the goal was to translate their commitment to sustainability into a visual story that feels clear, honest, and approachable. From eco-friendly inks to responsible production practices, every element of their operation reflects a deeper intention to do things the right way.

This story extended beyond the shop floor and into the real world—highlighting their partnership with Bon Iver during the i,i tour. Together, they brought sustainable merchandise to fans at scale, proving that even in high-demand environments like live events, thoughtful production is possible.

CREW LIST:

Director: Kyle Lehman
Director of Photography: Nick Houchin
Editor: Kyle Lehman
Assistant Editor: Tim Schwaglel
Producer: Ivy Media Merch
Content Writer: Matt Hasenmuller
Voice Over Recording: Kyle Culver
Title Design: Sean Nemetz
Merch Artwork: Eric Timothy Carlson
Model: Madi Anding
Tour Footage: Graham Tolbert
Haiti Footage: Allmade, GOEX, Life SA
Interviews: Aaron Brice, Mikala Dale, Josh Sundquist, Justin Vernon
Special Thanks: Bon Crew, Fambient, You
boniver.org
jagjaguwar.com